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NACA PERANGIN-ANGIN and LITKA TIADORA RIA BR. GINTING and SUGIANTA OVINUS GINTING (2025) BUILDING THE FOUNDATION OF FINANCIAL BEHAVIOR AMONG MSMES IN MEDAN AN ANALYSIS OF THE ROLES OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND FINANCIAL INCLUSION. JURNAL MANAJEMEN MOTIVASI, 21 (2). pp. 1344-1355. ISSN 2407-5310

SONYA ENDA NATASHA S PANDIA and EVI JUITA WAILAN’AN (2025) DETERMINASI GREEN KNOWLEDGE ECONOMY TERHADAP SUSTAINABILITY PERFORMANCE UKM DI KOTA MEDAN. JURNAL MANAJEMEN MOTIVASI, 21 (2). pp. 1332-1343. ISSN 2407-5310

PIONEER PELAWI and ANTO TULIM and EKUN MELKI MOZART SIREGAR (2025) THE TRANSFORMATION OF AUGMENTED REALITY (AR) TECHNOLOGY UTILIZATION IN THE RETAIL INDUSTRY: A CASE STUDY OF ZARA ONLINE STORE. JURNAL MANAJEMEN MOTIVASI, 21 (2). pp. 1119-1135. ISSN 2407-5310