IMPLEMENTATION OF INTEREST IN BUYING MIKROSKIL ECONOMIC STUDENTS ON TRAVELOKA ONLINE

This study aims to analyze the effect of buying interest on Traveloka online in Mikroskil Economic Students as the population. This type of research is descriptively quantitative. The sampling technique uses a purposive sampling method with a total sample of 43 respondents. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer hypotheses is multiple linear regression analysis. As the research result, advertising has no significant effect on buying interest and others give good ones. The coefficient of determination obtained was 0.561 that means it gives strong research for its buying behavior.