INTRODUCTION TO DIGITAL MARKETING FOR YOUNGPRENEURS

Young entrepreneurs are people who are skilled at taking advantage of opportunities in developing their businesses with the aim of improving living standards in a better direction, this generation is also called youngpreneurs. Young entrepreneurs play an important role in the Indonesian economy, because the activities they carry out are considered to be able to increase economic growth, productivity, innovation and employment(A. Sadiyoko, 2015). Along with the increasingly rapid changes, especially in the field of digitalization technology, these young entrepreneurs have many advantages in using technology which will later be useful in their business practices. Later, this generation of young entrepreneurs is expected to be able to increase the number of entrepreneurial needs in Indonesia to 3.95% nationally in 2024 according to the expectations of the Ministry of Cooperatives and Small and Medium Enterprises(KEMENKOPUKM, 2022). The life of the younger generation is of course inseparable from technology, because they were born and grew up in the midst of technological developments. The younger generation is also known as the generation that is proficient in operating the internet whether for entertainment, study or work. Therefore, this can help the process of improving the quality of young entrepreneurs, which can be done anywhere and anytime. The younger generation is guided and given knowledge about entrepreneurship, not only the steps to entrepreneurship, but also to the practice of using technology, especially knowledge about digital marketing that can support currently available entrepreneurial activities, such as the use of e-commerce and social media. This really needs to be done so that the younger generation is accustomed to entrepreneurship and can help meet the level of entrepreneurial needs. Limited resources owned by the community as consumers, such as time and costs, cause them to prefer shopping online using e-commerce and social media because it saves time and costs. There are various ways to do entrepreneurship, such as using existing applications, namely Instagram, TikTok, Shopee, Lazada and Tokopedia. With the expertise in social media they have, it will be easier to implement a digital marketing system which in practice involves activities on social media and the internet, so that in the future it will open and expand employment opportunities and help increase the number of entrepreneurial needs and achieve the national entrepreneurial growth (Judge, 2022). The partner problem is the need for knowledge about digital marketing that is relevant to the current marketing system and strategy for youngpreneurs, namely SMAS Methodist 1 Tanjung Morawa students. The solution we offer in this service is to provide knowledge about digital marketing, especially to students who are still in high school