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NASRUL EFENDI and TYA WILDANA HAPSARI LUBIS and APNI HUTAGALUNG and CINTA GULTOM (2025) THE ROLE OF AI AND FOMO IN MARKETING TRANSFORMATION IN DRIVING GENERATION Z SHOPPING DECISIONS. JMK (JURNAL MANAJEMEN DAN KEWIRAUSAHAAN), 10 (3). pp. 111-127. ISSN 2656-0771

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