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JENNISCA WIJAYA and MICHELLE and WENDY UTOMO and LITKA TIADORARIA BR GINTING (2026) THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE ON STUDENTS’ INTEREST IN CHOOSING MIKROSKIL UNIVERSITY (CASE STUDY AT THE FACULTY OF BUSINESS 2024-2025). DINASTI INTERNATIONAL JOURNAL OF EDUCATION MANAGEMENT AND SOCIAL SCIENCE (DIJEMSS), 7 (1). pp. 255-260. ISSN 2686-6331. Ekuivalensi Tugas Akhir