Items where Author is "CINTA GULTOM"

Article

NASRUL EFENDI and TYA WILDANA HAPSARI LUBIS and APNI HUTAGALUNG and CINTA GULTOM (2025) THE ROLE OF AI AND FOMO IN MARKETING TRANSFORMATION IN DRIVING GENERATION Z SHOPPING DECISIONS. JMK (JURNAL MANAJEMEN DAN KEWIRAUSAHAAN), 10 (3). pp. 111-127. ISSN 2656-0771